Sportsbook technology provider expands Americas footprint through new online sportsbook deal with lottery and gaming operator
Kambi Group has signed a deal to power online sports betting for Canadian Bank Note Company (CBN) across its operations in South and Central America, and the Caribbean.
The multi-year deal will see the lottery and gaming operator leverage Kambi’s turnkey sportsbook product to power the Let’s Bet and Apostemos brands, with an initial focus on Central America, and the Caribbean which is scheduled to launch imminently.
The partnership supports CBN’s strategic evolution from a predominantly lottery-led business into a digital sports betting operator.
“We are very pleased to have agreed this multi-year partnership with CBN to support their sports betting operations though their Let’s Bet and Apostemos brands,” saidn Kambi CEO Werner Becher. “Kambi’s selection is a clear testament to our strong track record in supporting ambitious sportsbook operators throughout the Americas, and we look forward to working closely with CBN and capitalising on the potential of this deal.”
CBN president of lottery and gaming Kirk Arends added: “As we strategically expand our lottery and iGaming business across South and Central America, and the Caribbean, launching a new online sportsbook platform was a critical step in elevating the player experience.
“It was essential to select a partner with a best-in-class online sportsbook solution. Kambi’s end-to-end technology, combined with its deep regional expertise, positions us to differentiate our offering and deliver a more engaging, modern sports betting experience for our players.”
Shares in Kambi Group plc (STO:KAMBI) were trading 2.57 per cent lower at SEK151.40 per share in Stockholm earlier Friday.