Sun International’s iGaming brand makes its third major market entry in Africa with Bede Gaming
South African online betting operator Sunbet has expanded into Namibia through its existing partnership with Merkur Group’s Bede Gaming.
After launches in South Africa and Botswana, Bede is now powering online sports betting, slots and live casino for the operator in Namibia, leveraging integrations from leading suppliers including Kambi, Evolution, Habanero and Pariplay.
“It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years,” said Bede chief legal and client success officer Kirsty Stewart. “There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Sunbet CEO Simon Gregory commented: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players. We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”