Former professional ice hockey player becomes BetMGM’s first brand ambassador in the Swedish market
BetMGM has named ice hockey legend Peter Forsberg as its first brand ambassador for the Swedish market.
Starting this fall, Forsberg will feature prominently in BetMGM’s TV and radio commercials, marketing campaigns on streaming services and digital channels, as well as traditional media channels including outdoor advertising and print.
He will also regularly share his best betting tips through “Foppa Boosts,” offering odds up to 21x – a tribute to his jersey number 21.
Forsberg is one of the greatest ice hockey players of all time, having won two Olympic gold medals, two World Championship gold medals, three World Championship silver medals, two Junior World Championship silver medals, and two Stanley Cup titles with the Colorado Avalanche, wearing jersey number 21.
“After spending many years in the US, I’ve become very familiar with BetMGM, and it’s going to be great fun to be an ambassador for a true Vegas brand like BetMGM,” said Forsberg. “I’ve been interested in sports all my life, and can honestly say I’ve seen most things in sports from both an inside and outside perspective. With all this experience, I look forward to regularly sharing my best tips with Swedish sports fans.”
Fredrik Wastenson, managing director Nordics at LeoVegas Group, said: “Peter Forsberg is a true dream draft for BetMGM. Few Swedes have been as significant to Swedish sports as Peter. Having the opportunity now to share his unique insights and sports knowledge with all sports fans is something we are very happy and proud of.”
Operated by MGM Resorts subsidiary LeoVegas, BetMGM launched in Sweden in 2024, marking the brand’s third launch outside of North America.
Shares in MGM Resorts International (NYSE:MGM) closed 4.6 per cent lower at $48.36 per share in New York Tuesday.