Extension of the Wimbledon partnership secures Sportradar’s leading global tennis offering, including three of the four Grand Slams
Sportradar has secured a multi-year extension of its data and audiovisual (AV) betting rights agreement for the Wimbledon tennis championships.
The rights were originally secured as part of the company’s acquisition of IMG Arena last year, with this multi-year renewal extending the deal beyond 2026.
Covering both The Championships main draw and the Qualifying Competition, the extension enables deeper integration of official data into innovative betting and fan engagement products, such as expanded micro betting and player markets powered by the company’s real-time odds to further enhance in-play engagement.
The extension of the Wimbledon partnership secures Sportradar’s leading global tennis offering, including three of the four Grand Slams – Roland-Garros, Wimbledon and the US Open – alongside comprehensive ATP and UTR coverage.
In total, Sportradar delivers more than 40,000 tennis matches annually to its global client base.
“The Championships is one of the most iconic properties in global sport,” said Sportradar executive vice president of rights and strategic projects Moritz Gloeckler. “Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.
“By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
Paul Davies, associate director of broadcast, production & media rights at the All England Club, added: “We are pleased to extend our relationship with Sportradar and establish our first direct agreement for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”
This year’s Wimbledon Championships takes place between Monday June 29 and Sunday July 12.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 5.72 per cent higher at $14.23 per share in New York Thursday.