RLX Gaming’s new US aggregation platform marks the beginning of a new era in its North American ambitions
Relax Gaming’s US brand, RLX Gaming, has launched its aggregation platform in the United States.
The new aggregation service has gone live with ReelPlay as its first partner, with games initially being rolled out in New Jersey and Pennsylvania, with further state expansion planned in the coming months.
Lucky Lady Leprechaun will be the first of a selected portfolio of ReelPlay’s most successful slot games to be distributed via the platform.
“This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States,” said Relax Gaming CEO Martin Stålros. “ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.
“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
David Johnson, CEO at ReelPlay, said: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.
“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”