RubyPlay is providing a selection of hit titles to Fanatics, including its Mad Hit and Immortal Ways series of games
iGaming content provider RubyPlay has added Fanatics Betting and Gaming as its newest customer in New Jersey.
A selection of RubyPlay’s games have gone live with Fanatics Casino in the Garden State, with the initial rollout including popular titles Mad Hit Mr Coin, Immortal Ways Magic Gems, and Mad Hit Diamonds.
RubyPlay has served New Jersey’s regulated iGaming market since early 2025 and is also licensed in the United States in Delaware and West Virgina.
The company expects to add Pennsylvania to its active US iGaming markets later this year.
RubyPlay chief commercial officer Dima Reiderman said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands.
“Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.”
Kieron Shaw, senior manager of casino content at Fanatics Betting and Gaming, added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering.
“Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”