Altenar and Greentube join forces to strengthen both suppliers’ offerings across key regulated European markets
Greentube is enhancing its sports betting offering through a new integration with sportsbook technology provider Altenar.
Greentube will integrate Altenar’s sportsbook technology onto its platform, aiming to create new opportunities for growth through an engaging betting experience.
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry,” said Altenar commercial director Charlie Williams. “At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
“We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, chief commercial officer at Greentube, commented: “Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
“Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we are well placed to offer something compelling in markets where the bar for quality continues to rise.”