New platform has been created to bring fans together around the world’s biggest sporting events, starting with the FIFA World Cup
Australia’s Tabcorp has joined forces with DAZN Bet to launch WorldPlay, a new sports games platform that has initially gone live in Australia and four countries in Europe.
WorldPlay’s first edition allows fans to predict the outcome of every knockout match from the Round of 32 through to the World Cup Final, and follow their progress against other fans as the tournament unfolds.
WorldPlay has initially launched across Australia, the United Kingdom, Germany, Spain, and Austria, creating an addressable market of nearly 200 million people from its first edition.
The Australian version of the platform has launched initially with a free-to-play World Cup bracket challenge, giving eligible Australian players the chance to compete for a AU$20 million perfect bracket and final score prize and a guaranteed AU$500,000 prize pool on Worldplay.com.
In the UK, Germany, Spain and Austria, eligible players will be able to compete for a £1 million perfect bracket and final score prize and a guaranteed £50,000 prize pool (or euro equivalent outside of the UK) on Daznbet.com, Daznbet.de, Daznbet.es, and Daznbet.at, respectively.
Across participating countries, the perfect bracket prize will be awarded to any eligible player who correctly predicts every knockout match and accurately calls the final score of the World Cup Final. If more than one player achieves the feat, the prize will be shared equally.
“DAZN is reimagining how fans engage with sport on a global scale, and WorldPlay is an extension of that ambition,” said DAZN Group CEO Shay Segev. “By bringing a gaming experience to fans across multiple markets, we are turning the world’s biggest sporting event into an opportunity for even more interactivity and connection.
“This partnership with Tabcorp marks the beginning of a global collaboration, combining DAZN’s built-for-sport platform with innovative gameplay to unite fans around the World Cup.”
Tabcorp managing director and CEO Gillon McLachlan commented: “WorldPlay reflects Tabcorp’s ambition to build new sports entertainment experiences in new categories. It shows how Tabcorp and DAZN can use their local and international sports experience to build new sports entertainment products in new categories. It is free to play, globally scalable, and designed to create fan experiences beyond traditional wagering.”
In the future, fans can expect new game formats for other major sports and sporting events, as well as local leagues and fantasy draft-style experiences.
Shares in Tabcorp Holdings Ltd (ASX:TAH) closed 1.19 per cent lower at AU$0.83 per share in Sydney Friday.