BetMakers will make ATG’s nominated Swedish and Danish horse racing available for fixed-odds betting
Shares in BetMakers Technology Group gained more than 3 per cent on Monday after the company announced a horse racing distribution deal with Sweden’s ATG.
The agreement covers Swedish and Danish horseracing and will see BetMakers distribute live racing content and betting data to operators in Australia and New Zealand.
“BetMakers is incredibly proud to be working with ATG. Their racing is among the best in the world, and we’re focused on getting that content live and available to operators across Australia and New Zealand quickly and reliably,” said BetMakers chief operating officer Martin Tripp. “This is a partnership we’ve wanted for a long time, and it’s a genuine pleasure to bring ATG’s product to our customers in the region.”
ATG international business officer Petter Johansson added: “We at ATG are incredibly happy to expand our partnership with BetMakers. They help us as a betting company reach more customers with our products and races. We are delighted that we can now together take our Swedish races abroad, primarily to Australia and New Zealand.”
Shares in BetMakers Technology Group Ltd. (ASX:BET) gained 3.23 per cent to close at A$0.16 per share in Sydney Monday.