Supplier has invested significant resources to build racing natively into its sportsbook platform as it looks to enhance players’ experience
Delasport has launched its fully integrated horse racing product in the United Kingdom in partnership with BetMakers Technology Group.
Delasport has integrated BetMakers’ racing offering into its sportsbook ecosystem, which is now live with several UK-facing sportsbook brands.
“Horse racing remains one of the most important betting verticals in regulated markets, especially in the UK, South Africa, and other racing-led jurisdictions,” said Delasport CEO Oren Cohen Shwartz. “Delasport invested significant resources to build racing natively into its sportsbook because we believe the player experience should remain consistent across every sport. The same wallet, unified bet slip, account flow, personalization engine, and engagement tools are available throughout the sportsbook.
“Together with BetMakers, we are delivering a powerful horse racing product that reduces friction, improves cross-selling opportunities, and gives operators greater control over the player experience and sportsbook performance.”
BetMakers chief operating officer Martin Tripp commented: “BetMakers is focused on delivering racing technology, data, and services that help operators unlock the full potential of racing. Partnering with Delasport allows our racing capabilities to be delivered through a modern sportsbook environment, creating a strong proposition for operators that want to grow racing while improving the overall player experience.”