Experienced executive will be tasked with strengthening Soft2Bet’s relationships with leading operators and entertainment brands
Soft2Bet has strengthened its leadership team with the appointment of Ryan Collinge as executive vice president, group business development and strategic partnerships.
Collinge brings more than two decades of commercial, product and operational experience across retail and online gaming to Soft2Bet’s senior leadership team.
Most recently, he served as senior vice president at Gaming Innovation Group (GiG) and prior to that worked for the likes of Merkur Group, Novomatic and Inspired Entertainment.
In his new role, Collinge will support Soft2Bet’s continued growth and strengthen its relationships with leading operators and entertainment brands.
“Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth,” said Soft2Bet chief commercial officer Andrew Cochrane. “His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Commenting on his appointment, Collinge said: “What really stands out to me about Soft2Bet is how clearly the business understands what operators need, how much focus it puts on strong partnerships, and how ambitious the team is about growth across key markets.
“My focus will be on group business development and strategic partnerships, working with the team to strengthen relationships with leading operators and entertainment brands and to identify the right opportunities for long-term growth.
“After many years in global retail and online gaming, I know how much successful partnerships depend on trust, clear thinking and delivery. I’m looking forward to bringing that approach to Soft2Bet and contributing to the company’s next stage of growth.”