Midnite Express marks the first custom product developed in partnership with UK-facing operator Midnite
Octoplay has released Midnite Express, a new custom product developed in partnership with Midnite in the United Kingdom.
Midnite Express is built on the game mechanics behind Fire Rail Express: Hold And Win, currently one of Octoplay’s strongest performing titles in the United States.
The new game is a lifetime exclusive for Midnite in the UK and marks the first custom product developed under the operator’s partnership with Octoplay.
“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” said Octoplay chief executive Ralitsa Georgieva. “A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players.
“Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”
Midnite head of casino Chelsea Pinho added: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”