Multi-year partnership marks the first partnership between an MLB franchise and prediction market operator
Novig has been unveiled as the exclusive official prediction market partner of Major League Baseball (MLB) side, the New York Mets.
The multi-year partnership marks the first partnership between an MLB franchise and a prediction market operator, ahead of Novig’s planned nationwide launch next month.
Beginning this season, Novig will be integrated across the Mets ecosystem through a comprehensive portfolio of in-ballpark, broadcast, digital and social activations, with the Novig brand featuring through prominent Citi Field signage, as well as branded in-game moments and broadcast-visible branding.
‘We’re proud to be the first Major League Baseball club to partner with a prediction market company, giving our fans a new and engaging way to connect with the game,” said Lew Sherr, president of business operations for the New York Mets. “Innovation is a defining characteristic of our business, and this partnership is another example of our commitment to staying at the forefront of the evolving sports landscape.
“It reflects our broader goal of delivering unique experiences for our fans and continuing to attract industry-leading partners who want to grow alongside the Mets.”
Novig CEO and co-founder Jacob Fortinsky added: “Our mission is to build the home for sports trading. Partnering with one of baseball’s most iconic franchises allows us to bring that vision directly to fans in one of the greatest sports markets in the world.
“The Mets have consistently embraced innovation that enhances the fan experience and together, we’re introducing a new way for fans to engage with the game that is transparent, regulated and built on integrity.”
The partnership follows Novig’s recent designation as an MLB authorized prediction market, which establishes participation in MLB’s integrity program, including collaboration on comprehensive market monitoring, reporting protocols, and restricting markets that present an integrity risk to MLB.