Supplier’s sports betting technology goes live with Betable’s white-label brands
Delasport is providing its sportsbook technology for several betting brands powered by Betable, including in the United Kingdom.
Following an initial agreement in December 2024, Delasport’s sportsbook has been integrated into Betable’s modular platform, which is now live across eight iGaming brands in the Philippines and the UK.
This includes Delasport’s extensive sports coverage, advanced in-play capabilities, personalised recommendations, real-time engagement tools, sophisticated risk management and a portfolio of proprietary betting features.
“Sportsbook is an important part of Betable’s growth strategy and of the proposition we offer our operator partners,” said Betable CEO Warren Jacobs. “Delasport gives us a strong, modern sportsbook product with the local relevance required for markets such as the UK. Its embedded horse racing experience is particularly valuable, but just as importantly, the technology integrates naturally with our wider platform.
“Our operators can deliver a joined-up player experience across casino and sportsbook while retaining the flexibility to launch new brands, enter new markets and adapt their proposition as they grow.”
Delasport CEO Oren Cohen Shwartz said: “We are proud to partner with Betable and support its operator partners’ sportsbook growth in the UK and beyond. Betable has developed a strong, scalable platform and has a clear understanding of what operators need to compete in demanding markets.
“With eight brands already live, the partnership demonstrates the scalability and strength of the combined proposition. Together, we deliver a superior Sportsbook experience, combining native horse racing with smart personalisation, tailored recommendations, real-time engagement and distinctive betting features designed to drive engagement and retention.”
Betable operates UK brands such as bet442.co.uk, ivybet.com and rightbet.com under white label deals.