The official data and AV betting rights were originally secured as part of Sportradar’s acquisition of IMG Arena last year

Sportradar Group has secured a multi-year extension of its data and audiovisual (AV) betting rights agreement with Euroleague Basketball.

The agreement renewal begins with the upcoming 2026-27 season and extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through to 2031. 

The deal covers more than 650 games annually across EuroLeague and BKT EuroCup competitions. 

As part of the broader collaboration, Sportradar will continue to provide Euroleague Basketball with integrity services, including bet monitoring through its Universal Fraud Detection System AI and education workshops for players and administrators to strengthen awareness and help prevent match-fixing. 

“We are pleased to extend our partnership with Sportradar, a trusted partner that shares our commitment to innovation and delivering premium experiences for basketball fans around the world,” said Euroleague Basketball CEO Chus Bueno. “This renewed long-term agreement reflects the strength of the EuroLeague and EuroCup as premium platforms for leading global organizations to grow their business. 

“More than a transactional partnership, it represents a shared strategic commitment to innovation, technology, and the long-term development of our respective properties. By combining the strength of our official data and premium streaming rights with Sportradar’s global reach and advanced technology, we are creating new opportunities to engage fans, support our clubs, and unlock additional value for our competitions and stakeholders.” 

Moritz Gloeckler, executive vice president of rights and strategic projects for Sportradar, said: “The partnership with Euroleague Basketball secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports. 

“Winning this tender extends our portfolio of official basketball data and opens up new commercialization opportunities for Euroleague Basketball starting with a set of new, innovative basketball solutions we’re building to enhance the fan experience and plan to roll out over the course of the partnership.”

The extension of the Euroleague Basketball partnership further enhances Sportradar’s global basketball portfolio, which also includes the NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy, and ACB Spain. 

The Euroleague Basketball rights were originally secured as part of Sportradar’s acquisition of IMG Arena last year.

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 3.94 per cent lower at $12.43 per share in New York Monday.