Thirteen US lotteries will launch omnichannel games based on Fremantle’s popular TV game show brands
Scientific Games has officially launched its latest multi-state SG Signature Linked Game in four US markets, with another nine state lotteries set to launch by December 1.
Created in partnership with Fremantle, the Game Show Experience is an omnichannel play experience featuring themed scratch-off, Fast Play and digital games showcasing the most recognizable TV game show brands, including The Price is Right, Family Feud and Press Your Luck.
Participating US lotteries for Game Show Experience currently include Iowa, South Carolina (SCEL), Tennessee, Maryland Lottery, Delaware, South Dakota, Arkansas, Pennsylvania, Texas, DC, Kansas, Illinois and Maine.
“The Game Show Experience offers our players something unique in our portfolio: a trusted brand in The Price is Right that our players love, paired with a one-of-a-kind experiential prize with the chance to win up to $10 million,” said Kassandra Trenary, director of marketing and advertising for the Iowa Lottery. “We’re excited to be one of the first states to offer this promotion, bringing our players an experience that goes beyond the traditional lottery offering.”
Players can win prizes instantly or participate in a second-chance opportunity offering more than 100 lucky trip winners the chance to win an SG Signature Linked Game experiential event in fall 2027.
Trip winners will spend five days/four nights in Los Angeles, the entertainment capital of the world, and attend a taping of The Price Is Right game show as audience members.
Winners will then return to the iconic set for an exclusive lottery winners-only Game Show Experience event to be held on The Price Is Right stage.
“The Price Is Right and the Game Show Experience are a natural fit for our players,” said SCEL lottery product director Scott Warner. “The TV show is familiar and exciting, and we were eager to give South Carolina players the opportunity to participate.
“Beyond the scratch-off game and four Game Show Experience participants from South Carolina, SCEL created an additional opportunity to win: nine South Carolina players will win up to $26,000 in a locally produced Showcase Showdown. The Price Is Right is always so inclusive of its fans, and SCEL is excited to offer so many chances to win The Price Is Right -style.”
Up to $10 million in cash prizes are up for grabs. In a unique spin, the cash winnings of the trip winner making it to the final round of the Game Show Experience event will be matched and then shared equally among all other trip winners.
“It’s no surprise the Game Show Experience games are performing well,” Tina Hoover, vice president of licensing for Scientific Games. “The incredibly broad and sustained appeal of these classic TV game show brands brings to life the surprise, joy and wins that players love.
“We continue to expand our licensed brands portfolio with brands that engage players and drive incremental sales.”
Scientific Games pioneered the lottery Linked Game concept in 2007, offering lottery players once-in-a-lifetime opportunities to win experiential prizes at exclusive events themed to brands like Deal Or No Deal, Willy Wonka & The Chocolate Factory, and most recently Game of Thrones.
Now called SG Signature Linked Games, these games and white-glove events represent a combined retail value of more than US$7 billion to date.
Themed to Jurassic World, the company’s next SG Signature Linked Game is set to take place this fall in Hawaii, where the original Jurassic Park movie was filmed.