The appointments form part of ComeOn’s continued investment in its people and proprietary technology 

ComeOn Group has strengthened its leadership team with a series of senior appointments, including a new chief product officer and chief operating officer.

Based in the company’s London office, Alex Woodhams joins ComeOn as chief product officer, bringing more than 20 years of product leadership experience across major digital consumer businesses.

Most recently, he led the global customer product organisation at Just Eat across 19 market, while his career also includes senior leadership roles at Spotlight Sports Group and Tesco.

The second appointment sees Sara Nunes join ComeOn as general manager for Finland, tasked with building the operator’s local leadership ahead of the upcoming regulatory changes to the country’s iGaming market. 

Nunes brings more than 15 years of commercial leadership experience within the iGaming industry, having held senior positions at High Roller Technologies, Rootz, Kindred Group and Betsson Group.

Kristoffer Ottosson has also joined ComeOn as director of IT operations, based in Stockholm. With two decades of infrastructure and technology leadership experience from NetEnt (part of Evolution) and Internet Vikings, Ottosson brings extensive experience of building and scaling technology operations within complex, highly regulated environments.

Alongside the new appointments, Sherwin Jarvand has been promoted to chief operating officer, expanding his leadership remit to include Customer Experience, alongside his existing commercial and operational responsibilities.

ComeOn CEO Juergen Reutter commented: “We are building ComeOn for its next stage of growth, and having the right leadership and capabilities across the organisation is a fundamental part of that. Alex, Sara and Kristoffer bring deep expertise across three areas that are increasingly important to our strategy – product, local market leadership and technology. 

“At the same time, Sherwin’s promotion to chief operating officer recognises the significant contribution he has already made to ComeOn and gives him a broader mandate across our customer-facing operations. Together, these appointments strengthen an already experienced leadership team and put us in an even stronger position to execute our ambitions in our regulated markets.”