New slot studio will focus on the North American market and release its first game in November
Evolution has established a new US-focused slot developer, Spinning Whale, to join its growing portfolio of slot studios.
Spinning Whale will have a primary focus on the North American market and joins Evolution’s Nolimit City, NetEnt, Red Tiger, Big Time Gaming, and Sneaky Slots studios.
Evolution said that Spinning Whale complements its existing slot studios by adding a distinct style of content to the group’s portfolio and enabling Evolution to develop more games specifically for the tastes and playing preferences of the North American market.
The first title from Spinning Whale is 888 Dragon’s Fortune Hold’n’Win, an Asian-themed slot inspired by the style of classic land-based games and reimagined for online players in the US.
The game makes its wider North American network debut in November, with further Spinning Whale titles to follow in 2027.
“North America is a key market for Evolution, and we see significant opportunity to continue growing our online slots business here,” said Evolution North America CEO Jacob Claesson. “We know that players in the US can have different preferences when it comes to themes, volatility, mechanics and visual style.
“Spinning Whale will allow us to increase the number of games we release with the US player perspective in mind from the outset, helping us get more of the content players love in front of them.”
Spinning Whale games will be distributed exclusively through Evolution’s One Stop Shop (OSS).
“We have spent considerable time looking at what players in this market enjoy and where we see the market heading,” added Claesson. “Spinning Whale is a direct response to that opportunity. While we expect many of these games to resonate with players well beyond North America, we are particularly excited about the potential for the brand in the US.”
Malcolm Mizzi, head of commercial operations of Evolution RNG said: “Spinning Whale adds another distinct proposition to Evolution’s slots portfolio. Our strength lies in having a range of brands, each with its own identity, mechanics and approach to game development, allowing us to create a broader range of content for operators and their players rather than trying to make one style of game fit every player.
“Spinning Whale expands that range further and gives us another strong platform from which to continue growing our slots offering. While the US is the initial focus for Spinning Whale, we see strong potential for its games across our global network.”
Shares in Evolution AB (STO:EVO) were trading at SEK788.80 per share in Stockholm early Wednesday morning.