Launch with Crypto.com marks High Roller’s entry into the US prediction markets business
High Roller Technologies has officially launched its ROLR prediction markets platform across the United States.
Following an invitation-only beta that began in mid-September, the prediction markets business is now live, providing eligible US customers with access to event-based contracts offered by Crypto.com | Derivatives North America (CDNA).
“Today’s full commercial launch of our prediction markets platform is a defining milestone for High Roller as we bring ROLR to the public and begin the next phase of our growth,” said High Roller Technologies CEO Seth Young. “Our goal is to make prediction markets accessible and engaging through an intuitive customer experience, and our experience operating real-money consumer platforms provides a strong foundation for building this business.”
The commercial launch is supported by the company’s previously announced marketing and distribution relationships with the likes of Lines.com, Forever Network, and Leverage Game Media.
“The commercial launch is the starting point for building lasting customer relationships and growing the ROLR platform,” continued Young. “We are supporting the launch with a robust marketing plan designed to introduce ROLR to relevant audiences and convert that interest into active participation.
“Our priorities are to continually improve the product and execute a disciplined customer-acquisition strategy as we begin generating prediction markets revenue.”
High Roller also operates online casino brands High Roller and Fruta.
Shares in High Roller Technologies Inc. (NYSEAMERICAN: ROLR) closed 4.17 per cent lower at $5.06 per share in New York Thursday and were down a further 12.25 per cent to $4.44 per share in pre-market.