Live casino provider continues European expansion with launch of its live dealer games and game show formats in two new markets
Imagine Live is bringing its live casino games to Belgium and the Netherlands for the first time through a partnership with Gaming1.
Marking its first operator partnership in both markets, Imagine Live will integrate its content into Gaming1’s offering in the two countries, including its flagship Circus brand.
The planned rollout covers live dealer games and game show formats, which are developed and produced across Imagine Live’s studios in Armenia, Romania and Spain.
“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022,” said Imagine Live chief commercial officer Nadiya Attard. “We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth.
“Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”
Charlène Renier, public relation and external communication manager at Gaming1, added: “Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.
“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”