IWG has secured its latest deal in the United States to launch its portfolio of online instant win games with the New Hampshire Lottery.
Following a competitive RFP process, the state lottery will become the latest to launch IWG’s portfolio of e-Instant games via the nhlottery.com site, including upcoming new releases and the ability to develop custom content for the state’s players.
“It’s an extremely proud moment to have been selected as an e-Instant game supplier for the New Hampshire Lottery,” said IWG CEO Rhydian Fisher. “Applying our expertise to the already successful New Hampshire iLottery program is a rare opportunity in our industry.
“We cannot be more excited to begin working with New Hampshire and to offer our award-winning games to players in the Granite State.”
New Hampshire Lottery executive director Charlie McIntyre commented: “We are pleased to embark on this partnership with IWG as we look to further expand New Hampshire iLottery. IWG’s strong reputation for delivering high-quality, exciting games, along with a track record of success, were key drivers in its selection.
“We are always looking to develop new ways to engage our current players, while reaching new audiences, and we see IWG’s games as the perfect complement to our current offerings.”
IWG currently supplies its games in North America with Canada’s Atlantic Lottery Corp, British Columbia Lottery Corp, Loto-Québec, and in the US with the Kentucky Lottery, Georgia Lottery, Michigan Lottery and Pennsylvania Lottery.
The agreement with the New Hampshire Lottery marks IWG’s second integration with NeoPollard Interactive for a US state lottery, extending the partnership that began in 2016 with the Michigan Lottery.