In the ongoing battle between the betting industry and Europe’s regulators, I am intrigued by what the latter feel constitutes a win, writes Mark Davies.

The thought came to me as I looked at the most recent in a run of headlines this last quarter: “Finnish regulators hail early successes of tighter advertising restrictions.”

“Early success” constituted signs that foreign gambling companies were backing away from their market. Ladbrokes axed its Finnish website and Unibet shifted its media budget into other countries.

The introduction, in October, of a much stricter ban on advertising non-Finnish gambling operators was therefore heralded as a good thing.

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