It’s time to be merry and rejoice in the success of an industry giant reborn. In the penultimate instalment of our six-part series on the year’s Winners and Losers, William Hill Online takes the honours but who gets the glory tomorrow?


William Hill Online (WHO) had a couple of bumps this year but emerged a winner for consistently outperforming most of its rivals. The bumps were fairly spectacular and legal expenses seem to be soaring but the figures are consistently fantastic.

Only Paddy Power of the large UK and Irish bookmakers has enjoyed such success online. Paddy was a 2010 winner so WHO can claim the glory this year. Its success is even more pronounced when measured against its bitterest rivals at Ladbrokes.

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