Unibet chief executive Henrik Tjarnström has revealed plans to migrate the company's Australian business to its main gaming platform in 2014 and says he expects the UK business to remain loss-making for the time being, describing both markets as long-term investments.

Tjarnström explained that following the February 2012 acquisition of Australia's Betchoice, now rebranded to Unibet, the company had deliberately focused on “keeping it on break-even” rather than attempting to rapidly expand market share.

This was in order to allow Unibet time to develop the product offering and migrate Unibet.com.au to the company’s core gaming platform, which is due to launch in the market next year. This, he said, would be "an important milestone" in its Australian roadmap, allowing it to use the same technology that is driving growth in Europe.

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