William Hill chief technology officer Finbarr Joy gives us a tour of the company’s new technology Centre of Excellence and reveals how the bookmaker is morphing into a technology company.

When William Hill releases its annual financial report tomorrow (Friday) it will be filled with some revealing statistics. Just last week, the company recorded 1.5m downloads of its IoS app (an amazing stat considering the number of iPhones sold in the whole of Europe is about 50m). Mobile net gaming revenues were up an astonishing 199 per cent during 2013.

“We have reached a tipping point,” says CTO Finbarr Joy. “Increasingly, the company’s success is dependent on the digital product. It is as important as traditional things like trading and pricing.”

In other words, William Hill is a technology company now - not just a bookmaker. This is the PR line even if Joy cannot quite bring himself to say it, no doubt aware of political sensitivities within the organisation.

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