Business News

Playtech has agreed a deal with GVC's joint venture partner Betit which will see the operator’s and brands significantly expand the gaming content available on each site.

Betit's brands have been integrated onto the supplier’s open gaming platform and have already gone live with an initial twenty-nine games, largely titles designed in-house by Playtech or via its Ash Gaming subsidiary, with the portfolio to be increased over the coming months.

“Access to the Playtech Open Platform enables us to be among the first to offer new and exciting games to our fast growing community of players at any time, across any channel and on any device,” Betit chief operating officer Henric Andersson commented.

The Open Platform gives Betit access to more than 500 popular games from more than thirty suppliers, with around seventy mobile games currently available. The number of mobile titles is to be doubled next year, with dual HTML5 delivery with desktop support also due to launch.

Among the games available are branded slots based on films such as War of the Worlds, Gladiator, Rocky and titles featuring Marvel’s superhero characters.

Betit will also have access to a range of classic table and card games, progressive jackpots, scratch cards and fixed-odds games.

In order to ensure a strong performance, Playtech will provide both Betit brands with ongoing support services, such as real-time content and competitor performance league tables and the removal of underperforming suppliers. This is designed to maintain and drive innovation and performance.

Playtech vice president of sales, Steve Schrier, said he was delighted that Betit has selected the Playtech Open Platform to offer their players “best-of-breed content.”

“Both and are growing rapidly, particularly in the Nordic market, and we’re confident this will significantly strengthen their expansion plans,” Schrier added.

The sites already feature a range of games including content supplied by the likes of Net Entertainment and Play’n GO.