Scientific Games has partnered Caribbean resort the Baha Mar Casino & Hotel to launch a full iGaming offering, making it the first casino to launch the SG Universe single-wallet solution across all channels.
The deployment includes systems, table products and online and offline games, with Scientific Games winning the deal following an extensive evaluation and competitive bidding process.
“Scientific Games is an important technology partner to our casino resort, helping us accelerate the services for our gaming operations that will enable us to run our business efficiently while delivering an engaging customer experience,” the venue’s chief operating officer Paul Pusateri commented.
Scientific Games president and chief executive Gavin Isaacs said the agreement with Baha Mar showcases his company’s ability to provide gaming experiences across an entire casino resort.
“Baha Mar is leveraging a variety of Scientific Games' transformational solutions across diverse product lines and brands -- gaming machines, table-game products, systems, mobile and online -- to deliver a truly unique and highly engaging gaming experience to its patrons,” he said.
The venue will now launch the supplier’s SG Universe suite, a multi-channel solution based around the mobile concierge app. It combines the Play4Fun social gaming network with on-property real-money mobile gaming and the mobile concierge features into a single integrated, branded product.
“We are tremendously excited that Baha Mar will be the first land-based casino to leverage our robust SG Universe product suite,” Scientific Games interactive president Jordan Levin said. “Among its many benefits, SG Universe features a trailblazing on-property real-money mobile casino highlighted by game content from our Bally, Barcrest, Shuffle Master, and Williams game studios that entertains players on their mobile devices throughout the resort -- at the pool, in their hotel room, at the spa, or having dinner -- and rewards them in the same way they get rewarded for playing games on the casino floor.
“SG Universe is designed to drive players to the casino while providing additional ways for patrons to enjoy free-play or real-money casino-style entertainment through their personal mobile devices.”
Baha Mar will also use a range of solutions provided by the supplier’s Bally Systems division to power its casino floor, which will have around 1,140 slot machines connected to its iVIEW Display Manager network to provide self-service marketing messages and bonusing products.
It will also launch an array of gaming machines from Bally and WMS, with more than 300 titles including branded content such as Betty Boop’s World Tour, Lord of the Rings Return of the King, Titanic and Willy Wonka and the Chocolate Factory. This will be complemented by Shuffle Master’s portfolio of table games such as Blackjack Switch, Casino War, Fortune Pai Glow and Ultimate Texas Hold’em.