Business News

SG Interactive, the iGaming arm of US gaming supplier Scientific Games, has announced the launch of its real-money game content on William Hill’s new Macau-themed casino tab.

The supplier will initially provide four titles from the SG Interactive portfolio, with plans to continue adding titles in the near future. Content will include proven Asian land-based performers such as Diamond Eternity, Dancing Drums and 5 Treasures.

“We recognize that large partner relationships around our intellectual property are a big growth opportunity,” said Bob Hays, Scientific Games’ vice president of Commercial, Interactive. “SG Interactive is thrilled to be providing William Hill with proven content for the new Macau tab.

“With titles that are built on a variety of game engines providing enhanced features, players can expect an exciting ride.”

Nick Gabriel, director of gaming operations for William Hill, said: “We’re excited to provide our players with a Macau tab as another focused destination for engaging with our best-in-class gaming experiences.

“With the inclusion of online real money game content from SG Interactive, alongside our own-IP content, we are confident we’re providing our players with access to a robust library of content that is particularly relevant to the theme and designed to entertain.”

William Hill Macau, the operator’s recently launched casino tab, also features content from the likes of Evolution Gaming, Microgaming and Aristocrat, among others.