Playtech has consolidated its sports betting assets into a single division, appointing the founder of recently-acquired Best Gaming Technology (BGT) to lead the new subsidiary.

The new Playtech BGT Sports division brings together the solutions giant’s sports betting assets BGT, Geneity, Mobenga, Unilogic as well as an internal sports trading team, comprising more than 600 employees based in Cyprus, Sweden, Austria, Germany, Bulgaria and the UK.

The division brings together the assets to create "a fully integrated, best-in-class sports betting technology solution" supported by Playtech’s existing expertise and capabilities. It aims to provide clients with a tailored, managed service to suit any customer’s needs.

Its offering will be powered by Playtech's omni-channel technology, offering a seamless betting experience across all channels and devices with products for self-service betting terminals, over-the-counter wagering, online and mobile.

This "brick to click" strategy, combined with Platyech's IMS management solution, will allow it to deliver a cutting-edge product for its global licensees and their players, the company said.

The new subsidiary will be headed up by Dr Armin Sageder from Playtech's office in the Cypriot city of Nicosia, with the chief executive assuming responsibility for business and customer relations, reporting directly to Playtech CEO Mor Weizer.

Sageder was the founder of betting terminal provider BGT, which Playtech acquired in a €138m deal in July this year. He will hold a 10 per cent stake in the new subsidiary.

"I am very excited about the opportunity," Sageder said. "When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.

"By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers' betting experience and maximize the benefits for our licensees," he added. "Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals."

Playtech CEO Weizer said he was "delighted" that Sageder had agreed to take on the role, stating that he was the best person to take the supplier’s sports offering to the next level, supported by the talent already on staff.

"Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike," Weizer explained.

Shares in Playtech plc (Co.Data) (LSE:PTEC) were trading down 0.50 per cent at 920.00 pence per share in London early Monday.

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