TopSport will become the latest operator to launch Digital Sports Tech's Player Props, following in the footsteps of Madbookie and Ladbrokes Australia.

The customisable proposition bets solution allows customers to create their own bets on player performance in real-time and across a range of sports including football, basketball, American football, Australian rules football and rugby league.

“We quickly identified Australia as a key market for us prior to launch, so to have signed three Australian operators in our first six months is a real thrill,” said Ari Lewski, executive director of Digital Sports. “TopSport see the huge potential of player related betting and we will have a number of other operators signing up to Player Props over the coming weeks and months.

“It’s about time that punters can create exactly the type of bet they want and sportsbooks all over the world are now recognising the power that our Player Props product offers.”

TopSport is the registered trading name of Merlehan Bookmaking, which is licensed by the New South Wales government and regulated by Greyhound Racing NSW.

“Digital Sports Tech have built a first-class product that directly penetrates what is definitely an untapped growth segment of the market – player performance bets,” said Tristan Merlehan, director of TopSport. “The Australian sportsbook market is booming at present. This means that the competition is increasing and this product provides us with the opportunity to give our loyal customers a far greater variety of betting opportunities, as well as a more personalised betting experience.”