Sports betting supplier Digital Sports Tech (DST) continues to attract operators to its players props betting product, signing Bitcoin sportsbook operator Sportsbet.io as its latest client.

The agreement marks DST's first partnership with a Bitcoin operator, which the the company said would help to significantly expand its geographic footprint, particularly in Asia.

“Operators are focussing heavily on providing their players a unique and tailored experience, and Player Props does just that by allowing them to create millions of markets that simply can’t be offered through traditional betting formats,” said Digital Sports Tech’s executive director Ari Lewski.

“It is the ultimate tool when it comes to personalisation, and we look forward to working more closely with Sportsbet.io to ensure they unlock the true potential of Player Props.”

Player Props allows customers to create and customise their own bets on player performance across a range of statistics and sports in real time, and is currently deployed with operators in the UK, Australia, Mexico and Russia.

“We have been looking at how best to customise the user experience for some time now, and believe Player Props is the most effective and efficient way of doing this,” said Chris Uren, head of sportsbook at Coingaming.io.

“We are seriously impressed with the scale and scope of the product, which continues to grow as Digital Sports Tech adds new bet types and sports, but also how easy and seamless it is has been to integrate Player Props into our proprietary platform.

“We will be rolling it out in all the markets we operate, and expect the product to become a firm player favourite immediately.”

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