Mr Green chief executive officer Jesper Kärrbrink talks about the responsible gaming tool Green Gaming and its importance to building a sustainable business.

Jesper Kärrbrink is in an ebullient mood. He has been talking all day at the World Regulatory Briefing (WrB) in London about Mr Green’s new Green Gaming tool. It would not be too much of an exaggeration to describe him as the star of the show.

Kärrbrink believes that Green Gaming is a game changer and the interest of those in the WrB audience suggests the rest of the industry think he might be onto something too.

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