The Football Bet Filter will be made available via the Coral Connect App, allowing customers to select markets to add to an accumulator using a range of personalised filters.

These include selections based on which teams are playing at home or away, high scorers, defensive strength, or teams playing in a particular league.

A similar product, Football Buddy, will launch on Ladbrokes' retail companion app The Grid, while Racing Bet Filter, a variant of the same product for horseracing, is already live.

"We are delighted to release a digital product to simplify our shop customers' betting experience," Ladbrokes Coral head of omni-channel product Darren Calvia said.

"[It is a] simple yet game-changing way for customers to build their accumulators based on personal preferences and filters."