Former executive at The Pools and LiveScore Group joins the AI-powered CRM, engagement and loyalty technology provider

Dublin-headquartered CRM specialist Xtremepush has bolstered its leadership team with the appointment of Steve Talbot as chief marketing officer.

Talbot brings a track record of creating, leading and scaling high-performing marketing, CRM, retention and operational functions. 

He joins Xtremepush from The Pools, where he served as chief commercial officer and most recently as chief operating officer. Prior to that, he was director of retention and loyalty for LiveScore Group and head of marketing at 188BET. His wider digital and ecommerce experience also includes roles with Natwest and Avios. 

In his new role, Talbot will lead Xtremepush’s global marketing strategy as the company expands across iGaming, financial services and other regulated sectors.

“As Xtremepush enters its next phase of global growth, Steve brings a powerful combination of commercial, marketing and operational experience,” said Xtremepush co-founder and CEO Tommy Kearns. “Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes.

“Our growth has been driven by a great product suite, a genuine focus on customer outcomes and deep expertise in the industries we serve. Steve understands that proposition and will play an important role in translating it into a compelling global brand.”

Commenting on his appointment, Talbot said: “Xtremepush has built an impressive business, and its growth trajectory makes this a hugely exciting time to join the team. What particularly attracted me is the combination of the breadth and depth of the product suite. Plus the genuine care and commitment to customer success and partnership that is shown everyday by the people that work here.  

“That provides a fantastic platform to position the brand for further global expansion across iGaming, financial services and beyond. The launch of XpertOS makes the opportunity even more compelling. XpertOS enables companies to align and optimise every CRM customer interaction, campaign and action back to achieving the executive level outcomes and KPI’s that growth and success is judged against.

“I’m looking forward to working with Tommy and the team to build on the success to date and to help take Xtremepush to the next level globally.”