Business News

In the second part of our series on some of the unheralded companies looking to make a splash in the post-PASPA US market, we look at Joe Brennan’s SportAD. Brennan has been waiting longer than most for this opportunity.

Resorts Casino’s is the only online sports betting product that is already live in two US states - Pennsylvania and New Jersey.

It is supplied by emerging US software house SportAD, whose chief executive Joe Brennan describes it as a hybrid DFS/betting game, which meets all the regulatory criteria for a fantasy sports game but has the dynamics of a sportsbook.

New Jersey’s newest venue, the Ocean Resort Casino, has also asked SportAD to supply the game to its GAN-powered online casino and the machines in the William Hill sports book at the heart of the casino’s gaming floor.

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