Malta-based iGaming technology provider EveryMatrix has launched a new UK-facing app for mobile betting operator Bookee following a successful migration from the FSB Tech platform.

Bookee was launched at the end of 2016 as a swipe-to-bet mobile gaming app with the aim of creating a personalized and social platform for the recreational gambler.

The app has now been relaunched by EveryMatrix through integration with its OddsMatrix sportsbook and MoneyMatrix payment platform, with Bookee also set to utilise other EveryMatrix products, including casino content powered by the supplier’s CasinoEngine platform, as well as its affiliate tracking platform PartnerMatrix.

“This is an important step for the business,” said Bookee co-founder and head of marketing Adam Kalmanson. “We have proved that Bookee can operate in the UK, the toughest landscape in the industry. EveryMatrix is perfectly positioned to support Bookee and our goal to launch in multiple markets in the coming months and years.”

Bookee co-founder and head of product Adam Wilson added: “We have spoken to tens of thousands of customers over a 6 month period and are incredibly proud of the product we have launched with what we see as a perfect partner.

“Building a product from scratch is exhilarating and as has been well documented, building a business in this industry can be a rollercoaster. To be in a position now where we can take Bookee to the next level is a testament to the amazing team we have and tireless work they put in.”

EveryMatrix CEO Ebbe Groes commented: “Bookee started as the most basic of products but by adopting a lean approach to product development, they now have a product that stands out as something genuinely mobile, user friendly and feature-rich, which is quite rare in this industry.”

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