London-listed betting and gaming operator GVC Holdings has launched its bwin and partypoker brands in the re-regulated Swedish gambling market.

bwin.se utilises the feature-set and content from GVC’s flagship European sports betting brand, offering both pre-event and in-play betting on a selection of sports.

bwin's Swedish customers will also be able to access over 650 online casino games, including content from 33 third-party developers, as well as unique titles created by GVC’s in-house studio.

GVC’s online poker offering will be led by partypoker.se, offering a tournament schedule which includes The Power Series, Daily Majors and Super Sunday, as well as its Sit & Go Jackpots, where three hands can net a prize of over $1m.

Android mobile apps are available for both bwin.se and partpoker.se, with iOS versions expected to follow this week.

“We are delighted to get the year off to a positive start with the launch of bwin.se and partypoker.se,” said GVC chief operating officer Shay Segev. “We are confident that Swedish customers will enjoy what we believe is the best and most comprehensive online gaming experience in the market.

“Launching two new labels in such a short space of time after receiving our licence, demonstrates the flexibility of our unique proprietary technology platform.”

Shares in GVC Holdings plc (LSE:GVC) were trading down 0.51 per cent at 685.50 pence per share in London Thursday morning.

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