Rollout for Grupo Slots brand deepens FIRST.bet’s presence in Latin American market
Sportsbook technology provider FIRST.bet has expanded its presence in Argentina after going live with Grupo Slots’ Jugadon brand.
FIRST.bet’s sportsbook engine is now powering Jugadon.bet.ar’s online betting offering, following its earlier entry into the Argentinean market with another operator.
Grupo Slots selected FIRST.bet for its sportsbook technology on the strength of its trading capability, risk management and localisation for Argentine players, all delivered through its fully managed sportsbook engine.
“Grupo Slots is an established, regulated operator group in Argentina, not somebody testing the waters,” said FIRST.bet founder and CEO Tom Light. “When a group like that brings in a sportsbook partner, it’s not about swapping vendors, it’s about trading and risk management that can actually hold up. That’s what we deliver, and it’s another step in how seriously we’re building out Argentina.”
Lucas Baffetti, commercial manager at Grupo Slots, said: “Choosing First.bet’s sportsbook is a growth opportunity for Jugadon.bet.ar. It strengthens our gamification tools and improves the user experience, which we expect to translate into greater player loyalty.
“We are rolling it out as a joint effort, and that collaboration is what will allow us to make the most of First.bet’s technology, with benefits across the entire value chain.”