Eldorado Resorts-owned Tropicana Atlantic City has opened a new permanent sportsbook in partnership with William Hill US.

The sportsbook opened Friday and features a 250 square foot odds board, as well as panoramic LED screens to show up to 16 games at once.

Located on the North Tower Casino Floor, the sportsbook offers eight betting windows, including one High-Limit window, and a total of 180 seats.

“We are thrilled to bring our guests more exciting experiences with the addition of our brand new sports book,” said Steve Callender, Eldorado Resorts senior vice president of operations – Eastern Region. “This venue will bring a new level of fun and entertainment to Tropicana and truly sets us apart from the other sports books in the city.

“Sports betting has been an incredible addition to Tropicana. Guests are not only coming to experience the sports book. They are also staying in the hotel, dining at our restaurants and enjoying all our non-gaming amenities. We expect to see these positive effects continue with the addition of our permanent location.”

William Hill US chief executive Joe Asher added: “We are proud to partner with Tropicana Atlantic City and Eldorado Resorts to open this world-class sports book.

“The new sports book at the Trop is proof of our collective commitment to provide our customers with the best possible experience. Powered by our industry-leading sports betting product, it will bring added excitement to sports fans that want to watch and wager at the Tropicana.”

Shares in William Hill plc (LSE:WMH) were trading down 1.44 per cent at 157.10 pence per share in London Monday morning.