New deal will see horse and greyhound racing made available to Digitain’s operator network for the first time
Digitain is expanding its sportsbook offering with a new horse and greyhound racing solution from Pythia Sports and Racing1.
Following Digitain’s recent licence approval in the United Kingdom, the partnership gives the company’s operator partners access to Pythia’s full horse and greyhound racing solution, covering data, pricing, and trading support via a single integration.
The first operator is due to go live later this summer, with technical integration on track to be completed in August.
For Digitain’s operator partners outside the UK and Ireland, access will be granted from Pythia alongside the media rights package offered by Racing1, officially known as Racing1 Markets.
This coverage spans the globe, with racing from the United States, UK, Australia, New Zealand, South Africa, South America, the Middle East, and Turkey.
“We’re delighted to be working with such a well-recognised brand in Digitain who are a name that’s instantly familiar to anyone in the industry,” said Stephen Davison, Pythia Sports’ head of commercial operations. “We know this was a competitive process, so it means a lot to have been chosen as their horse and greyhound racing partner.
“Racing can feel complex for operators, but with one integration we can wrap in data, pricing, risk management, and media rights, so Digitain and their partners get everything they need in one place. Alex Jones has already shown real drive and ambition for where he wants to take this, and we’re looking forward to building something strong together.”
Digitain regional sales director Alex Jones commented: “At Digitain, we’re always looking to strengthen our sportsbook offering with products that deliver real value for our partners. We’re delighted to be working with Pythia Sports and Racing1 as this allows us to introduce a comprehensive horse and greyhound racing solution through a single integration, making it easier for our partners to add premium racing content backed by trusted data, pricing, trading expertise and media rights.
“This partnership supports our continued growth in regulated markets and gives our partners another powerful way to engage players with world-class racing throughout the year.”
Jack Whitaker, Racing1 head of commercial at ARC, added: “A platform with Digitain’s scale and reputation makes this partnership very exciting for Racing1. With Digitain’s global reach and existing network, we look forward to bringing racing to new operators, tapping into new territories and audiences.”
Racing1 is a media rights alliance between four major racing operators including 1/ST CONTENT, Racecourse Media Group (RMG), Arena Racing Company (ARC), and Tabcorp.