Sports betting technology provider Amelco has launched a new football outrights pricing tool for operators using its platform.

Powered by Amelco’s proprietary machine learning tools, and available as both a feed and self-service model, Quantum Outrights is able to price the outcome of all 380 games across the Premier League season.

These predictions are used to generate over 200 new football outright market types, all of which have full in-play availability.

Previously available as a white label product and to Amelco’s partners, which include operators such as BetStars, GVC and Paddy Power Betfair, Quantum Outrights is now available for general release as part of the supplier’s standard platform services.

“We created Quantum Outrights to solve one of the few remaining gaps in the market, enhancing the customer experience on football betting - by developing a product that can instantly deliver the adjustments in odds-pricing that operators need, all based on real-time developments,” said Amelco trading director Sam Foulkes. “Simple to use, fully automated and scalable - it will provide our operator customers with a cutting-edge advantage never seen before.”

“With a background of developing financial systems and a market leader in the trading and sportsbook industry for close to a decade, we are unparalleled in our ability to build extremely reliable and robust solutions that can consume and process an incredible amount of data in real time. We can say with full confidence that there is nothing else out there on the market that can benefit sportsbook operators quite like this when it comes to their outrights offering.”


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