Multi-year agreement comes as new NFL season kicks off this week
Codere Online has been named as an official betting partner of the National Football League (NFL) in Mexico.
The agreement marks a new chapter in the company’s commitment to sports and entertainment in Mexico, one of its largest and most strategically important markets.
Under the multi-year agreement, Codere Online also becomes official partner of the 2026 NFL Mexico City Game, the regular season matchup scheduled to take place in Mexico City on November 22 between the San Francisco 49ers and the Minnesota Vikings.
Codere Online will also be an official sponsor of the Super Bowl, which will be held in Los Angeles in February 2027.
“Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties,” said Codere Online director of sponsorships and public relations Carlos Sabanza. “This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL.
“Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”
Arturo Olivé, managing director of NFL Mexico, said: “Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round.
“We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.”
Shares in Codere Online Luxembourg SA (NASDAQ:CDRO) closed 1.42 per cent higher at $9.31 per share in New York Thursday.