Scientific Games has agreed a deal to integrate Blue Ribbon’s jackpot marketing solution with its Open Gaming System (OGS) content aggregation platform.

Blue Ribbon’s solution gives OGS partners an innovative way to engage with players through a new set of incentive tools designed to improve player acquisition and retention.

“We’re starting to finalise our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player account, our Open Gaming System, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots,” explained Dylan Slaney, senior vice president of casino and platforms for SG Digital.

“Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”

Blue Ribbon CEO Amir Askarov added: “Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGS platform.

“For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.

“By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”

Shares in Scientific Games Corporation (NSQ:SGMS) closed up 0.51 per cent to $19.87 per share in New York Friday.

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