Betika partners Fast Track to drive retention in Africa

Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa.

Fast Track will deliver an [...]

2 mins read

PointsBet strengthens US marketing team with two new appointments 

Sydney-listed betting and gaming operator PointsBet has named Ansley O'Neal as VP of brand strategy and marketing and Josh Powell as director of brand marketing [...]

2 mins read
Ardalan Shekarabi

Sweden proposes gambling regulation reform

The government of Sweden has announced plans to “regain control of the Swedish gambling market”, having re-regulated the market in 2019.

The focus is once again [...]

1 min read

Genius Sports acquires video marketing specialist Spirable

New York-listed sports data and technology provider Genius Sports has entered into a definitive agreement to acquire London-based creative performance platform Spirable.

Spirable enables advertisers to [...]

2 mins read

Swintt appoints Tereza Melicharkova as head of marketing

Malta-based casino games developer Swintt has appointed Tereza Melicharkova as its new head of marketing.

Melicharkova brings a wealth of experience to the role, having previously [...]

2 mins read

Sportradar adds Bloomberg executive to board of directors

Sports data and technology provider Sportradar has expanded its board of directors with the appointment of experienced marketing executive Deirdre Bigley.

Bigley has served as chief [...]

3 mins read

BtoBet adds Captain Up gamification tools

Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.

The agreement enables BtoBet operator partners to [...]

2 mins read
Scientific Games

Scientific Games adds AretoNet to OpenArena platform

New York-listed gaming supplier Scientific Games has bolstered its OpenArena platform with the addition of AretoNet’s real-time data analytics and marketing automation features.

The partnership enables [...]

2 mins read
Gaming Intelligence Hot 50

Gaming Intelligence Hot 50 2021 – Marketing

Today we reveal the fourth category of The Gaming Intelligence Hot 50 2021 - Marketing

Our festive celebration of the most talented, innovative and inspiring people [...]

2 mins read

Pronet Gaming expands CRM capabilities with Optimove

London-based iGaming platform provider Pronet Gaming has signed a deal to integrate Optimove’s CRM marketing hub.

The Optimove integration will enable Pronet's operator partners to leverage [...]

2 mins read

Solitics enhances real-time marketing automation platform

Solitics has enhanced its data management and real-time marketing automation platform through a new integration with communication solutions provider Dynamic Messaging.

The integration will allow Solitics [...]

2 mins read
BetMGM Jamie Foxx

BetMGM teams up with Jamie Foxx for new ad campaign

MGM Resorts and GVC Holdings’ US sports betting brand BetMGM has named Academy and Grammy award winner Jamie Foxx as the face of its new [...]

2 mins read
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