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Genius Sports agrees player engagement marketing deal with Superbet

New York-listed sports data and technology provider Genius Sports has signed a new personalised marketing and player engagement partnership with Superbet Group.

The partnership will see [...]

2 mins read
Sweden flag

Sweden’s Culture Committee issues recommendations on gambling regulation

Lawmakers in Sweden will hold a debate today on proposed changes to the country’s gambling legislation.

Parliament will consider the gambling reform bill introduced in May [...]

1 min read

Fast Track names Luis Sangiovanni as CMO

CRM specialist Fast Track has announced the appointment of Luis Sangiovanni as the company’s new chief marketing officer.

Sangiovanni joined the company in September after almost [...]

2 mins read
BlueBet

BlueBet names new Australian chief marketing officer

Sydney-listed sports betting operator BlueBet Holdings has appointed Tony Thomas as Australian chief marketing officer.

Thomas brings more than 20 years’ experience as a marketing and [...]

3 mins read

Betika partners Fast Track to drive retention in Africa

Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa.

Fast Track will deliver an [...]

2 mins read
PointsBet

PointsBet strengthens US marketing team with two new appointments 

Sydney-listed betting and gaming operator PointsBet has named Ansley O'Neal as VP of brand strategy and marketing and Josh Powell as director of brand marketing [...]

2 mins read
Ardalan Shekarabi

Sweden proposes gambling regulation reform

The government of Sweden has announced plans to “regain control of the Swedish gambling market”, having re-regulated the market in 2019.

The focus is once again [...]

1 min read

Genius Sports acquires video marketing specialist Spirable

New York-listed sports data and technology provider Genius Sports has entered into a definitive agreement to acquire London-based creative performance platform Spirable.

Spirable enables advertisers to [...]

2 mins read

Swintt appoints Tereza Melicharkova as head of marketing

Malta-based casino games developer Swintt has appointed Tereza Melicharkova as its new head of marketing.

Melicharkova brings a wealth of experience to the role, having previously [...]

2 mins read
Sportradar

Sportradar adds Bloomberg executive to board of directors

Sports data and technology provider Sportradar has expanded its board of directors with the appointment of experienced marketing executive Deirdre Bigley.

Bigley has served as chief [...]

3 mins read

BtoBet adds Captain Up gamification tools

Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.

The agreement enables BtoBet operator partners to [...]

2 mins read
Scientific Games

Scientific Games adds AretoNet to OpenArena platform

New York-listed gaming supplier Scientific Games has bolstered its OpenArena platform with the addition of AretoNet’s real-time data analytics and marketing automation features.

The partnership enables [...]

2 mins read
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