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Marketing

Swintt appoints Tereza Melicharkova as head of marketing

Malta-based casino games developer Swintt has appointed Tereza Melicharkova as its new head of marketing.

Melicharkova brings a wealth of experience to the role, having previously [...]

2 mins read
Sportradar

Sportradar adds Bloomberg executive to board of directors

Sports data and technology provider Sportradar has expanded its board of directors with the appointment of experienced marketing executive Deirdre Bigley.

Bigley has served as chief [...]

3 mins read

BtoBet adds Captain Up gamification tools

Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.

The agreement enables BtoBet operator partners to [...]

2 mins read
Scientific Games

Scientific Games adds AretoNet to OpenArena platform

New York-listed gaming supplier Scientific Games has bolstered its OpenArena platform with the addition of AretoNet’s real-time data analytics and marketing automation features.

The partnership enables [...]

2 mins read
Gaming Intelligence Hot 50

Gaming Intelligence Hot 50 2021 – Marketing

Today we reveal the fourth category of The Gaming Intelligence Hot 50 2021 - Marketing

Our festive celebration of the most talented, innovative and inspiring people [...]

2 mins read

Pronet Gaming expands CRM capabilities with Optimove

London-based iGaming platform provider Pronet Gaming has signed a deal to integrate Optimove’s CRM marketing hub.

The Optimove integration will enable Pronet's operator partners to leverage [...]

2 mins read

Solitics enhances real-time marketing automation platform

Solitics has enhanced its data management and real-time marketing automation platform through a new integration with communication solutions provider Dynamic Messaging.

The integration will allow Solitics [...]

2 mins read
BetMGM Jamie Foxx

BetMGM teams up with Jamie Foxx for new ad campaign

MGM Resorts and GVC Holdings’ US sports betting brand BetMGM has named Academy and Grammy award winner Jamie Foxx as the face of its new [...]

2 mins read

AGA launches industry-wide responsible marketing code for US sports betting

The American Gaming Association (AGA) has released a new responsible marketing code for sports betting operators in the United States.

To coincide with Responsible Gaming Education [...]

3 mins read
ATG

ATG warned for marketing to self-excluded gamblers in Sweden

Swedish betting and gaming operator ATG has escaped with a warning and suspended financial penalty after marketing to consumers who had requested to be excluded [...]

1 min read
XLMedia

XLMedia prepares sale of Finnish casino assets

London-listed digital marketing specialist XLMedia is looking to sell its Finland-facing casino assets, among other websites, as the company focuses its resources on regulated and [...]

1 min read
Raketech

Raketech names Oscar Karlsten as chief operating officer

Stockholm-listed iGaming affiliate Raketech has appointed Oscar Karlsten as its new chief operating officer.

Karlsten joins Raketech from rival Catena Media, where he served as chief [...]

2 mins read
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