Marketing

Scientific Games partners AppsFlyer in new player acquisition project

Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer as part of a new project to support US lotteries

Lottery

Allwyn names new brand and marketing director for UK National Lottery

Moves

Spribe’s Aviator becomes official partner of UFC

Sponsorship

XLMedia Instagram post falls foul of gambling advertising rules

Advertising

BGC strengthens responsible advertising code

Advertising

iGaming Platform selects Fast Track as CRM partner

Promotions

Spanish online betting revenue doubles in Q1

Results

The Health Lottery appoints Mark Nash to newly created role

Moves

Genius Sports agrees player engagement marketing deal with Superbet

Sports

Sweden’s Culture Committee issues recommendations on gambling regulation

Regulations

Fast Track names Luis Sangiovanni as CMO

Moves

BlueBet names new Australian chief marketing officer

Moves

Betika partners Fast Track to drive retention in Africa

Promotions

PointsBet strengthens US marketing team with two new appointments

Moves

Sweden proposes gambling regulation reform

Regulations

Genius Sports acquires video marketing specialist Spirable

M&A

Swintt appoints Tereza Melicharkova as head of marketing

Moves

Sportradar adds Bloomberg executive to board of directors

Moves

BtoBet adds Captain Up gamification tools

Promotions

Scientific Games adds AretoNet to OpenArena platform

Casino

Gaming Intelligence Hot 50 2021 – Marketing

Moves

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