Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer as part of a six-month project to support lotteries across the United States.
The project [...]
Incoming UK National Lottery operator Allwyn has appointed Steve Parkinson as brand and marketing director.
Parkinson joins Allwyn after sixteen years’ service with the UK division [...]
Gaming supplier Spribe has entered into a new marketing partnership with mixed martial arts organization UFC.
As an official UFC partner, the multi-year deal will enable [...]
London-listed iGaming affiliate XLMedia has breached UK advertising rules by featuring a footballer under the age of 25 in an Instagram post for freebetsdotcom.
The company’s [...]
The Betting and Gaming Council (BGC) has announced plans to update the Industry Code for Socially Responsible Advertising in the United Kingdom to further safeguard [...]
Malta-based CRM specialist Fast Track has agreed a deal to provide player engagement and personalised marketing solutions to iGaming Platform (iGP).
The agreement will see Fast Track [...]
Spain’s online betting revenue doubled to €130.6 million in Q1 2023 and drove total quarterly online gambling revenue up by 51 per cent to €304.9 [...]
British society lottery operator The Health Lottery has appointed Mark Nash to the newly created role of marketing director.
Nash will play an integral part in [...]
New York-listed sports data and technology provider Genius Sports has signed a new personalised marketing and player engagement partnership with Superbet Group.
The partnership will see [...]
Lawmakers in Sweden will hold a debate today on proposed changes to the country’s gambling legislation.
Parliament will consider the gambling reform bill introduced in May [...]
CRM specialist Fast Track has announced the appointment of Luis Sangiovanni as the company’s new chief marketing officer.
Sangiovanni joined the company in September after almost [...]
Sydney-listed sports betting operator BlueBet Holdings has appointed Tony Thomas as Australian chief marketing officer.
Thomas brings more than 20 years’ experience as a marketing and [...]
