SportsContentCo is expanding its product offering in the United States through an investment and distribution deal with Betlabs.
SportsContentCo has fully funded Betlabs seed funding round and will provide the company with access to sports betting operators across the United States.
The investment will support Betlabs expansion as the company scales distribution of Dynamic Parlays, its flagship product designed to modernise traditional parlay wagering.
Dynamic Parlays enable bettors to earn payouts even when some selections lose by dynamically allocated payouts based on the number of correct legs, delivering higher rewards for accuracy while still providing meaningful returns for partial success.
Betlabs recently released an updated version of Dynamic Parlays featuring enhanced payout shaping, clearer betslip visuals, and an integrated odds-boost bonus engine.
Philadelphia-based SportsContentCo operates in all regulated sports betting markets in the US and is the exclusive reseller of Stats Perform’s content in North America.
The investment in Betlabs comes less than a month after SportsContentCo invested in Quantum Sports Data, a Dublin-based data and analytics company that provides Same Game Parlay (SGP) technology for golf to licensed sports betting operators in the US.