Aristocrat Leisure has acquired San Francisco-headquartered Gaming Analytics for an undisclosed amount.
Gaming Analytics is a provider of AI-powered tools for real-time player analytics, slot optimization and marketing automation, designed to operate alongside traditional casino management systems.
“The Gaming Analytics solution is scalable technology with a seamless customer interface, designed to enable casino operators to engage more effectively with their players,” explained Aristocrat. “This strategic acquisition will help enhance Aristocrat’s capabilities for platform operations, particularly by providing operators with real-time data collection, analytics, and personalized player engagement across land-based operations.”
Following the acquisition, Gaming Analytics CEO Kiran Brahmandam and his team of more than 30 people working across the United States, Spain, India and Canada, have transitioned to Aristocrat.
Brahmandam has assumed the new role of managing director of gaming analytics within Aristocrat.
Gaming Analytics will continue to support the solutions currently provided to its existing customers, which include Q Casino in Iowa and Grand Sierra Resort in Nevada, among others.
Shares in Aristocrat Leisure Ltd (ASX:ALL) closed 3.85 per cent lower at A$50.99 per share in Sydney Thursday.