Toronto-licensed online casino operator Betty is expanding into the online bingo sector after acquiring Kirkland Lake Bingo Hall in northern Ontario.
The acquisition of the land-based bingo venue will preserve local jobs and support Betty’s move into the regulated iBingo market.
Betty said that owning a long-standing, community-rooted bingo hall enables the company to operate within Ontario’s regulated charitable bingo framework and grow the charitable funding that flows back into local communities.
“This acquisition is a strategic step as we launch our iBingo offering in Ontario,” said Betty CEO Chavdar Dimitrov. “We’re excited to be innovating in a regulated space in a way that lets our growth translate into meaningful charitable funding for local communities.”
Under Ontario’s regulated charitable gaming framework, a percentage of Betty’s total online gaming revenue will be directed to Kirkland and Area Bingo Association licensed charities.
Proceeds generated through Betty’s charitable gaming will be distributed locally in Kirkland Lake, supporting community organizations across health, youth, service, and recreational sectors.
Part of the community since 1998, Kirkland Lake Bingo will continue to operate under its existing name, with all current employees retained.
Betty will invest in upgrades to its technology and facilities, working with local suppliers and service providers.
“This is a long-term investment in the Kirkland Lake community,” continued Dimitrov. “It’s about keeping a community institution open, supporting local charities, and making sure bingo remains relevant and accessible for the next generation of players.”