SEGG turns to prediction markets for salvation as it works to raise funds and regain Nasdaq compliance
New York-listed Sports Entertainment Gaming Global (SEGG), the company formerly known as Lottery.com, has made its latest pivot as it seeks to enter the prediction markets space.
Shares in SEGG gained over 70 per cent this week after the company said that it plans to offer prediction markets through its Sports.com brand in partnership with Polymarket.
Under the terms of the partnership, SEGG will launch Sports.com as a prediction market platform, powered by Polymarket, with the company earning a share of the fee charged on each event contract traded.
The initial agreement will see Polymarket provide its prediction markets technology to SEGG until June 30, 2029.
In late 2022, the company then known as Lottery.com announced the launch of Sports.com as a platform to provide sports content to digital publishers.
“Polymarket has played a defining role in building and scaling prediction markets globally, and its technology is proven to support high-volume, real-time transactions,” said SEGG chairman Marc Bircham.
“Polymarket is the ideal partner for Sports.com Predict, giving us the foundation to scale quickly ahead of the 2026 FIFA World Cup and to drive repeat, transaction-driven fan engagement around the world’s biggest sporting event.”
SEGG is currently working to regain compliance with Nasdaq listing rules after failing to file its financial report for the fourth quarter of 2025.
Under Nasdaq rules, SEGG must regain compliance within 60 days of receiving notice of noncompliance, with the notice issued of April 17.
In the first nine months of 2025, SEGG had total revenue of $553,290 (-22.8 per cent) and a net loss of $11.9 million, taking its cumulative net loss to $275.5 million.
The Q3 filing included a going concern statement expressing doubt about the company’s ability to continue operations, and its core lottery.com business is currently non-operational.
In March, SEGG agreed to issue unsecured convertible promissory notes to institutional investors with a face value of up to $11.76 million. Each note bears interest at a rate of 12 per cent per annum and matures 24 months after issuance.
Shares in Sports Entertainment Gaming Global Corp. (NASDAQ:SEGG) closed 19.18 per cent lower at $1.18 per share in New York Wednesday but are still up over 70 per cent since the start of the week, when the prediction market move was revealed in an SEC filing.