William Hill has posted a marginal rise in net revenue for the first six months of 2015, while the company saw its operating profit hit by increased costs, predominantly a result of the introduction of the UK’s point of consumption tax and increased machine games duty.

Net revenue for the 26 weeks ending June 30th rose to £808.1m, up from £805.2m, despite the lack of a major sporting event in the period, with a 7 per cent rise in online net revenue slightly offset by declines in retail and William Hill Australia.

However, the operator recorded a £44m hike in costs brought about by the UK’s point of consumption tax and increase in machine games duty (MGD), which led to a 12 per cent drop in operating profit to £155.7m.

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