UK bookmaker William Hill has revealed a weaker than expected online performance during the first 12 weeks of 2016, with the consequent lower revenue expected to reduce the online division’s profits by as much as £25m for the full year.

The operator said that two main factors had combined to impact its online results for the trading period up to March 20th; an acceleration in the number of time-outs and automatic self-exclusions, and a fall in gross win margins.

“Whilst the trend is still evolving, we estimate that, should these trends persist around current levels, the consequent lower revenues will reduce online's profits by £20-25m in 2016,” the company said Wednesday.

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